Who we are

The Brand Power Company, originally founded in 1988 as Buchanan Group in Melbourne Australia, was conceived as an ad agency with unique intellectual property in the form of TV commercial mastheads. The promise was simple – provide brands with a Third-Party voice to enable predictable, measurable immediate sales by educating consumers on the rational product features and benefits.

An infographic celebrating 35 years of a company, showcasing their global leadership in third-party advertising, proven performance with over 5000 client sales case studies, international consumer base crossing 25 countries, ongoing innovation with new toolkit additions, successful sales growth, and their reach in more than 50 markets with an agile work model; includes images of a woman holding a product and a woman in business attire.

OUR VALUES

What we stand for

We believe in honest, transparent communication with our clients, and we deliver quality REAL results every time with agility, speed and adaptability. No agency BS – our people, our work and our solutions are driven by authenticity.

Our Senior Leadership Team

  • Black and white photo of Chris Phyland, CEO of The Brand Power Company.

    Chris Phyland

    CEO

  • Black and white photo of Lauren Sally, CCO of The Brand Power Copany.

    Lauren Sally

    CCO

  • Black and white portrait of Matthew Fitzgerald, CGO of The Brand Power Company.

    Matthew Fitzgerald

    CGO

  • A man with glasses and a beard wearing a striped shirt standing against a plain wall.

    Tim Hansen

    COO

  • Black and white portrait of Tim Hansen, COO of The Brand Power Company.

    Anthony Tsoukas

    People & Culture Director

  • A black and white potrait of Brent Graham, General Manager, Europe of The Brand Power Company.

    Brent Graham

    VP Sales, Americas

  • A black and white portrait of Cara Penzhorn, Creative & Production Director of The Brand Power Company.

    Cara Penzhorn

    SVP, Creative & Production

  • A black and white portrait of Catherine McNally, General Manager, The Americas for The Brand Power Company.

    Catherine McNally

    SVP Sales, Americas & EU

  • A black and white portrait of Claire Kotyk, Product Development Lead, Communities for The Brand Power Company.

    Claire Kotyk

    Product Development Lead, Communities

  • A black and white portrait of Kane Wooden, Director, APAC for The Brand Power Company.

    Kane Wooden

    Director, APAC

  • A black and white portrait of Madi Chick, Director, Communities for The Brand Power Company.

    Madi Chick

    Director, Communities

  • A black and white portrait of Melissa Scott, Finance Director APAC for The Brand Power Company.

    Melissa Scott

    Finance Director

  • A black and white portrait of Steph Gordon, Managing Director, APAC for The Brand Power Company.

    Steph Gordon

    Managing Director, APAC