Who we are

The Brand Power Company, originally founded in 1988 as Buchanan Group in Melbourne Australia, was conceived as an ad agency with unique intellectual property in the form of TV commercial mastheads. The promise was simple – provide brands with a Third-Party voice to enable predictable, measurable immediate sales by educating consumers on the rational product features and benefits.

OUR VALUES

What we stand for

We believe in honest, transparent communication with our clients, and we deliver quality REAL results every time with agility, speed and adaptability. No agency BS – our people, our work and our solutions are driven by authenticity.

Our Senior Leadership Team

  • Chris Phyland

    CEO

  • Lauren Sally

    CCO

  • Matthew Fitzgerald

    CGO

  • Tim Hansen

    COO

  • Anthony Tsoukas

    People & Culture Director

  • Benjamin Ott

    General Manager, DACH

  • Brent Graham

    General Manager, North & South Europe

  • Cara Penzhorn

    Creative & Production Director

  • Catherine McNally

    General Manager, The Americas

  • Claire Kotyk

    Product Development Lead, Communities

  • Kane Wooden

    Director, APAC

  • Madi Chick

    Team Development Lead, Communities

  • Melissa Scott

    Finance Director

  • Steph Gordon

    Managing Director, APAC