Insight and Influence

Real People. Real Impact. Real Results. The most powerful marketing today starts with real consumer experiences—not assumptions.

Our Insight & Influence Platform delivers authentic human insight and proven influence at scale. By engaging real consumers through trials, Zero-Party Data, and community involvement, we help brands earn trust and drive results.

More influence than influencers. Deeper insight than data.

Graphic comparing influencer marketing effectiveness with a red background. It shows a Facebook post of a smiling woman holding a yellow bottle, a laptop screen displaying an online order for Sensitivity Alcohol-Free Mouthwash priced at $7.99 with a product image, and a young boy holding a toothbrush and toothpaste. The graphic states that UGC is 9.8 times more impactful than influencer content when making a purchase decision, with a rating of 4.5 stars.

What we deliver:

Ratings & Reviews

Verified, trusted feedback where purchase decisions happen.

Two laptops displaying online product pages for Listerine Sensitivity Alcohol-Free Mouthwash, with a large red arrow pointing from the left laptop to the right. The left screen shows a review page, and the right screen displays the product details with a price of $7.99 and an 'Add to Shopping' button.

User-Generated & High Performing Content

·Real photos and videos that boost engagement across channels.

Optimized assets from real users, ready for retail, e-commerce, and social.

Collage of people, pets, and products, including women, children, cats, a dog, and various household items, with a purple grid background.
A woman with dark hair and light skin holding a bottle of sleep mist, smiling at the camera.

Consumer Led Claims

Authentic claims like “9 out of 10 recommend” that convert.

Tablet screen displaying an advertisement for Revlon One Step Volumizer Plus, with a red background, large white text stating "92%" and "Said it gives extra volume" in bold red letters, and a blurred image of a hairbrush or hair styling tool.
Six people and two dogs appear on a digital tablet screen, which is on a red surface. The top left shows a woman applying makeup, the top middle is a woman holding skincare products, and the top right is a man drinking from a bottle while riding a bicycle. The bottom left has a woman and a child holding jars of baby food, the bottom middle is a woman with a headlamp holding a pack of batteries, and the bottom right is two dogs sitting on a bag of pet food outdoors.

Social Word-of-Mouth

Everyday consumers become your best advocates.

Zero-Party Insights

Direct, permissioned data that powers smarter strategy.

Tablet screen displaying a dashboard with data visualizations including maps, bar charts, and pie charts related to household data and demographics. The interface has a purple theme with navigation options on the left.

Amplification at Scale

From Augmented Reality to Third-Party media—content that converts, everywhere.

Split-screen showing a woman applying cream from a jar of Vichy Liftactiv Collagen Specialist on her face on the left, and a mobile phone displaying an augmented reality advertisement for Tide laundry detergent on the right, with the detergent bottle and reviews overlay.