The last few years have been challenging for Innovators, trying to cope with the fast pace of change, the rise of many strong challenger brands, and the ever present pressure to innovate faster and faster to meet the changing context. We know that difficult times remain ahead. It’s time to get truly agile.

A recent Stackla study found that people are 9.8x more likely to make a purchase after seeing a peer’s social post, as opposed to that of a traditional social media influencer. Read more about the fall of fake, and the rise of authentic consumer voices.