While driving proven sales results for pharma and OTC brands globally, Medifacts continues to exceed at doing the very same, back where this third-party tvc platform started two decades ago - in Australia.

A hyper-targeted consumer trial of Thornton & Ross’s Flexitol Heel Balm has generated a multi-channel campaign for the brand, across digital, out-of-home and television, featuring consumers’ genuine product experiences.

Amid one of the top 10 fastest declining categories in FMCG according to Nielsen, with a three-year brand sales decline, Orville Redenbacher Microwave Popcorn faced awareness, relevancy, and health perception challenges, as well as a shrinking shelf presence.