We’re thrilled to see Marc Pritchard playing one of our Brand Power spots for Mr Clean at the ANA Masters of Marketing Conference, while emphasizing P&G's big push towards education and infomercial style approaches. It helps when you explain how a product actually works!

Amid one of the top 10 fastest declining categories in FMCG according to Nielsen, with a three-year brand sales decline, Orville Redenbacher Microwave Popcorn faced awareness, relevancy, and health perception challenges, as well as a shrinking shelf presence.