A recent Stackla study found that people are 9.8x more likely to make a purchase after seeing a peer’s social post, as opposed to that of a traditional social media influencer. Read more about the fall of fake, and the rise of authentic consumer voices.

“Survey Finds Consumers Crave Authenticity - and User-Generated Content Delivers”. You’ll find this article in the ‘read more’ link below. In the years since it was written, the case it makes has been well and truly proven. Hello Home Tester Club.

Medifacts, Buchanan Group’s globally-proven sales-driving platform for OTC brands, has been officially launched in France. As part of the WPP network, Buchanan has partnered with Church & Dwight to produce a television commercial to educate consumers on the benefits of its Replens product.