A recent Stackla study found that people are 9.8x more likely to make a purchase after seeing a peer’s social post, as opposed to that of a traditional social media influencer. Read more about the fall of fake, and the rise of authentic consumer voices.

Here’s why you should never let fear of a “bad review” stop you reaping the benefits of a ratings & review campaign that truthfully engages your target audience and builds a candid trust that can drive sales.

While celebrities and YouTube stars pocket the big endorsement bucks, Home Tester Club has proven it’s the unpurchaseable, unmanipulable voice of everyday shoppers that can really speak volumes for a brand. It’s interesting to hear what Admap and Kantar have to say on the topic too.