“Survey Finds Consumers Crave Authenticity - and User-Generated Content Delivers”. You’ll find this article in the ‘read more’ link below. In the years since it was written, the case it makes has been well and truly proven. Hello Home Tester Club.

A hyper-targeted consumer trial of Thornton & Ross’s Flexitol Heel Balm has generated a multi-channel campaign for the brand, across digital, out-of-home and television, featuring consumers’ genuine product experiences.

Medifacts, Buchanan Group’s globally-proven sales-driving platform for OTC brands, has been officially launched in France. As part of the WPP network, Buchanan has partnered with Church & Dwight to produce a television commercial to educate consumers on the benefits of its Replens product.