The last few years have been challenging for Innovators, trying to cope with the fast pace of change, the rise of many strong challenger brands, and the ever present pressure to innovate faster and faster to meet the changing context. We know that difficult times remain ahead. It’s time to get truly agile.

A funny thing happened to Riena Rusdi-Mitchell on her way to joining Home Tester Club. The mum from Scunthorpe England signed up to put a pressure cooker to the test, became the accidental 2 millionth Home Tester Club member and won £1000 worth of groceries for her fortuitous timing.

A hyper-targeted consumer trial of Thornton & Ross’s Flexitol Heel Balm has generated a multi-channel campaign for the brand, across digital, out-of-home and television, featuring consumers’ genuine product experiences.

Home Tester Club has always been a rich source of intel for shoppers and marketers alike – including the Global Brand Ranking Surveys it releases every week. For consumers these are quick guides to best-in-class products. For brands - invaluable insight into where they sit in the hearts and minds of those consumers.