While driving proven sales results for pharma and OTC brands globally, Medifacts continues to exceed at doing the very same, back where this third-party tvc platform started two decades ago - in Australia.

Medifacts, Buchanan Group’s globally-proven sales-driving platform for OTC brands, has been officially launched in France. As part of the WPP network, Buchanan has partnered with Church & Dwight to produce a television commercial to educate consumers on the benefits of its Replens product.